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The Psycology of Selling
  more about the menu than you do. This is a great opportunity to teach your guests something about food or wine. A few obscure tidbits of pointless information make them feel informed and cements your status as expert.
Mistakes happen, but how you handle it is the key to saving the experience for the guest and the tip for you
Responsibility:
This is a tricky one, but as we all know, restaurants are run by humans and shit happens. When it happens on one of your tables, communicate to the table and accept responsibility. Whether you take the blame verbally or just take some extra steps to compensate, they will appreciate that you are aware of the situation and taking steps to correct it. If a table’s food order is taking too long, don’t blame the kitchen for losing the ticket
  or your coworkers for taking the wrong plate. Mistakes happen, but how you handle it is the key to saving the experience for the guest and the tip for you. Send a manager over, bring an extra course, like a cup of soup or an intermezzo, or buy them a dessert and coffee. When it’s third and long, just don’t drop the ball. Making sure that all of your guests leave happy and contented is not only important for the short term (your tip), but critical for long-term success. Unhappy guests complain to their friends about their bad experience, and that will affect your business and tips in the future.

Hopefully, these psychological terms prove to be helpful during the next shift and the course of your restaurant career. Believe me, this article is the result of years of excruciating, stimulating and wonderful experiences. So, if you’d like to give yourself a raise, starting immediately, take this psycho-babble and use it.

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The Psyhcology of Selling - Page 54-55
 
 
Issue 1, November 2005 • © 2005, Black and Whites Magazine • BlackandWhitesMag.com